Transport and logistics

Market strategy

The size of the market which can be obtained depends on the company’s selected business model. An increase in assets can frequently be achieved through a skilful investment in promising niches or the acquisition of specialised companies. It is also important to apply appropriate tools when measuring the market size and identify major development trends and areas for further expansion. The appropriate targeting of strategic activities enables the needs of new customers to be met effectively and, in the long term, the company to develop.

Sales increase

The B2B segment is considerably fragmented. ‘White spots’ in market coverage and the underestimation of the potential of the industry are the main factors that affect sales in the transport sector. How can sales forces be distributed optimally based on actual existing potential? Business Intelligence may be the answer to this question. Additionally, support of this tool through methodology on identification and validation of market potential is extremely effective. Such solutions also help to distribute sales efforts between regions.

Net profit maximisation

Suppliers are under continuous price pressure due to the standardisation of the quality of services provided by competitors and the flexibility of logistics processes. How can we prevent customers from leaving us? Profit Maximizer is a tool which enables a number of methods to be applied; such as managing contract profitability, measuring the effectiveness of retention processes, introducing price list elements with lower price flexibility, and product positioning based on actual sales determinants in order to improve sales profitability.

Perfection in logistics 

The market is experiencing an increase in customer expectations about collection and delivery dates, as well as the quality of the entire process. How can we stay one step ahead of the competition in response to these needs? Changes in road infrastructure offer an opportunity to reduce transport costs by changing the number and location of depots. Furthermore, the application of appropriate methodology, facilitates the design of an optimal logistics network that is adapted to future market conditions. AnyLogic simulation software supports the decision-making process, using all currently existing simulation methods. It fully covers the demand for simulations in every company. Its flexibility facilitates the construction of models that are fully adapted to the needs of the organisation, without having to rely on existing, predefined solutions offered by other tools.

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